Brand guidelines
How to write the Pennykite name and which assets you may use.
Mark
Use the mark on its own where the full name is already visible, such as favicons and app icons.
Logo
The mark and the name together. Keep the spacing and the name exactly as shown; do not restack or recolour them.
- Pennykite
- Pennykite
- Pennykite
Name
Write the name as Pennykite: one word, capital P only. Don't split it into "Penny Kite", capitalize it as "PennyKite" or add a "the" in front of it. The paid plan is called Plus.
Describing the product
A short description you may use:
Pennykite is a privacy-first cash-flow calendar and debt payoff planner for people paid weekly, biweekly, twice a month or irregularly. No bank login.
Please don't describe it as financial advice, a bank or a budgeting service that connects to accounts. It does none of those things.
Marks
The folded bands form a simple forward path. Use the app icon on light or dark surfaces, or the monochrome mark in the surrounding text colour. Pair it with the name Pennykite where space allows.
Colors and type
Colors and typography follow the product's light and dark themes. Use them as they appear on the site.